If you were a teenager when Sarah Michelle Gellar starred in ’90s classics I Know What You Did Last Summer, Scream and Buffy, it’s probably time for you to invest in some skincare.
Olay is banking on the nostalgia factor, casting 41-year-old Gellar in their first-ever Super Bowl commercial entitled “Killer Skin.” The campy, thriller-esque campaign throws back to Gellar’s past roles. Picture: Gellar applying moisturizer while various masked figures hover ominously nearby.
According to a press release, Olay wants to speak to female football fans who comprise nearly half (45%) of the NFL audience, but are usually overlooked in advertising; only 27% of Super Bowl campaigns star women, they say.
Other Olay ambassadors, including gymnast Aly Raisman, sportscaster and television personality Kay Adams and plus-size models Denise Bidot and Hunter McGrady, will be present at the Super Bowl, watching the game from an Olay-sponsored box in Mercedes Benz Stadium.
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