When it comes to creating innovative hair tools, Dyson is in a league of its own. On March 18 at a global launch event in Seoul, South Korea, the brand unveiled the Supersonic Nural™ Hair Dryer — the next progression of their cult-loved Supersonic, and their most intelligent hair dryer to date.

A good hair dryer gets the job done, but a great dryer does it without causing too much heat damage. Dyson’s Supersonic Nural goes above and beyond to ensure your hair and scalp remain healthy by utilizing groundbreaking sensor technology.

“If you’re able to limit heat damage, you can get a healthier scalp; and healthier hair. Our new Supersonic Nural™ has a time of flight sensor which recognizes your head and reduces the heat as it gets close to your hair, preventing heat damage to both your scalp and your hair,” brand founder and engineer extraordinaire James Dyson said in a press statement.

Dyson Supersonic Nural

Dyson Supersonic Nural Hair Dryer, $630

In addition to the all-new Scalp protect mode, this cutting-edge dryer boasts Attachment learning technology, which remembers your last-used heat and airflow settings for each attachment, and utilizes a Pause to detect feature to deactivate the heater, slow airflow and minimize noise in between each styling pass. And it’s all thanks to the machine’s revolutionary Nural sensors.

Available in two visually stunning colour palettes—Ceramic Patina and Topaz and Vinca Blue and Topaz—the Nural has been designed with a clear end cap to allow for a full view of the technology at work within the device.

Each hair dryer comes equipped with five attachments, including the just-dropped Wave+Curl diffuser engineered for styling and drying waves, curls and coils.

Priced at $629.99, The Supersonic Nural Hair Dryer launches in Canada on May 2, 2024. To learn more, head to DysonCanada.ca.