Celebrity hairstylist and Ouai founder Jen Atkin has done it again. The ex-columnist for Glamour magazine started her own digital magazine Mane Addicts back in 2o14. Early last year, Atkin’s spin-off brand Mane launched with a line of playful hair accessories, brushes and heat tools.

This week, Sephora Canada has just announced that they will be carrying Mane in-stores with a few new sustainable products and initiatives.

A whopping 114 of Sephora’s Canadian locations will stock the new interchangeable curling tools. The Mane Power Bottom base will have three corresponding attachments: a waver styling attachment, a curling iron, and a curling wand which are all sold separately starting at $60.

“I’m so proud that Mane will be available at Sephora to bring our products to anyone and everyone looking for effective and accessible hair tools,” says Atkin. “Traditional hair-care brands historically have not connected with their customer’s preferences, values,  interests and aesthetic. Mane comes from 10 years of dialogue with our ManeAddicts.com readers and one of the top things we heard in regards to hair tools was ‘I wish I could afford it.’ Or, ‘I wish that worked for my hair type. I wish I could do that myself.’”

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Additionally, Sephora and Mane are introducing a first-of-its-kind hot tool recycling program. Consumers will be able to scan the QR code printed on all in-store displays to donate used hot tools (regardless of brand or condition) to be refurbished or processed properly and diverted from landfills.

The program is an expansion of the service that Mane was offering through its platform.

“No matter if you’re a beginner, experimenter, or pro hair stylist – our tools are affordable, high-performing and made for every hair type so you can easily customize your styling. The goal is to get you out the door faster,” says Atkin.

 Mane’s other best selling products such as the compact hairdryer, three way multi-use flat iron, and detangling brush, will also be available at Sephora.

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