19 Notable Beauty Products That Launched in August
Serums that won't break the bank, curl-loving haircare and your new favourite mascara.
by : Melissa Fejtek- Sep 2nd, 2020
A Lash-Lifting Mascara
After racking up an impressive 45,000 person waiting list, the latest addition to British makeup artist Charlotte Tilbury’s Pillow Talk lineup is finally here. Smudge-proof Pillow Talk Push Up Lashes! Mascara ($34) delivers glossy, Bambi-like lashes – a.k.a. the ones you’ll find on every one of Tilbury’s celeb clients. It’s designed with a unique “Load & Comb” brush: two flat sides function as a reservoir, loading the brush with a keratin-packed formula, while the diamond-shaped bristles lift and separate each lash.
A Creamy Cleanser
You know the cloudy residue that results from rinsing your rice? (If you don’t, you should probably revisit your rice-preparing practices – but that’s another story.) For centuries, Japanese women have adorned their hair and skin with this milky, vitamin-and-protein-rich fluid for its nourishing effects. Drawing inspiration from this beauty ritual, Japanese-inspired skincare brand Tatcha developed The Rice Wash Skin-Softening Cleanser ($46). Ideal for normal-to-dry skin, the creamy pH balanced formula lathers up generously and is packed with brightening rice powder, ceramide-rich red and brown algae and a hydrating fermented complex.
An Upgraded Cult Serum
Estée Lauder’s most famous amber-tinted bottle just got a refresh, thanks to breakthroughs in epigenetics (the study of gene expression). Learning that only 25 percent of skin aging is predetermined by genetics, while the other 75 percent is regulated by micro-signalling molecules that respond to our environment and lifestyle choices and dwindle as we age, the scientists at Estée Lauder updated Advanced Night Repair to include a youth-prolonging, patented molecule “activator” – composed of a blend of plant ingredients, peptides and a yeast extract – to signal speedy cell renewal and increase collagen production. Estée Lauder Synchronized Multi-Recovery Complex ($95 for 30 mL)
A Haircare Collection Made for Texture
As many of us have come to embrace the look of our hair au naturel (thanks quarantine), products that do less to tame and control and more to enhance our hair as it is are becoming increasingly appealing. Enter the new Goldwell Curls & Waves Collection (from $10), which is designed to hydrate and define textured hair in all its forms. We love the Surf Oil Salty Oil Spray ($13), which adds additional definition and moisture to intensify springy curls or play up subtle waves.
An Italian-Inspired Polish
We didn’t get to twirl parmesan-drenched pasta in Florence or drink Campari by the Trevi fountain this year, but we can wear these Italian-inspired polishes, look down at our nails and pretend we did. OPI Muse of Milan Collection (from $13.30)
A Sophisticated Scent
If you’re looking for an intense, seductive fragrance to carry you into the cooler half of the year, may we suggest Tom Ford Black Orchid Parfum ($241)? The latest flanker in the Black Orchid series relies on ylang-ylang to elevate its classic warm notes of black truffle, rum patchouli and plum to something truly spectacular.
A Nostalgic Nose Strip
Remember the pore strips of your teenage years that were supposed to suck up blackheads but just ended up turning your face into a hot (and very red) mess? Well, fear not, because Starface has come up with an updated – and downright adorable – version of the blackhead-eviscerating bandages. Safe for all skin types, Lift Off Pore Strips ($12 for 8) contains zit-zapping witch hazel extract and tea tea oil, along with soothing aloe to lift dirt from clogged pores without causing irritation.
An Inclusive Eyeshadow Palette
Originally a beauty blog and online community for women of colour, Toronto-based Black-owned beauty brand Makeup For Melanin Girls just released their richly-pigmented MFMG Power Palette ($43). The shades and colour names – ranging from Nzinga, a matte mustard yellow and Makeda, a deep shimmering blue – are named after influential Black women and were fully crowdsourced from the brand’s community members.
A Rich Eye Cream
Hungarian luxury skincare brand Omorovicza’s latest drop is the second edition to the brand’s lineup of vitamin C-infused products, Omorovicza Illumineye C ($180). This brightening and firming eye treatment is loaded with minerals, peptides, vitamins A and E, and contains a special form of vitamin C that only activates as it is absorbed into the skin – how’s that for fresh?
A Supercharged Skincare Trio
Looking to streamline your beauty routine? StriVectin’s fall launches aim to do just that. Take the Super C Retinol Serum ($79), which functions like a skincare 2-in-1 as it combines a stabilized form of vitamin C with retinol to stimulate cell turnover. Daily Reveal Exfoliating Pads ($49) include a comprehensive blend of acids to brighten skin overnight, while Peptight 360° Tightening Eye Serum ($79) de-puffs and soothes tired eyes. All three contain StriVectin’s patented form of niacin, which tones down irritation while maximizing efficacy.
A Colour-Correcting Concealer
You may recall this multicoloured wheel in your mother’s makeup bag, or even scooped it up at the drugstore as a teen (a little green concealer for breakouts, anyone?). Newly reformulated and available in three shades, Lise Watier Portfolio Professional Concealer ($36) is the long-lasting, creamy go-to for concealing blemishes, blurring pores and sculpting skin.
A Refreshing Mask
Native to Korea’s Jeju island and purported to plump up and firm tired skin, Lava seawater, which is naturally filtered beneath volcanic bedrock, is the key ingredient of Innisfree’s latest collection. Try the highly refreshing Moisture Plumping Cream Mask ($35), which thickens to a sorbet-like texture when frozen and offers instant reprieve from the sweltering dog days of summer. Innisfree Lava Seawater Collection (from $32)
A Sorbet-Like Cleanser
If you are not yet privy to the joys of a good cleansing balm, let belif Aqua Bomb Cleansing Balm ($45) show you the way. Thick and plush, the sky-blue salve melts gloriously into an oily pool and dissolves SPF, makeup, and anything else that may be taking up real estate on your face after a long day. Remove any residue with a warm, damp cloth and relish in the bliss of newly-polished skin.
An Ultra-Fine Eyebrow Pen
Not ready to commit to microblading? Give the Benefit Brow Microfilling Eyebrow Pen ($33) a whirl. It’s designed with a flexible three-pronged tip that creates thin, hair-like strokes that look natural, never bulky. The non-smudging formula is truly no-fail: It lasts up to 24 hours and dispenses just the right amount of product to make even the most sparse of brows look delicately filled in.
A Jumbo-Sized Face Wash
Perfect for the brand-loyal, Korres Greek Yoghurt Foaming Cream Cleanser ($62 for 400) is now available in a convenient value-sized format. Formulated with real Greek yoghurt, honeysuckle and amaranth seed extract, this creamy cleanser gently lathers without stripping the skin, while its recyclable 400 mL container will likely take you half a year to empty.
A Hair-Strengthening Set
For back-grazing (or shoulder-grazing, if you prefer) hair length, incorporate Redken Extreme Length Collection (from $23) into your wash-and-style routine. It features strengthening ingredients like biotin, leaves hair soft and shiny and promises to reduce breakage by up to 81 percent.
A Firming Face-and-Eye Duo
The latest drop from Gwyneth Paltrow’s goop is GOOPGENES All-In-One Nourishing Eye Cream ($75) and GOOPGENES All-In-One Nourishing Face Cream ($130). Both products have a delightful whipped texture and are designed to firm skin with the help of a potent blend of elasticity-promoting schisandra fruit, marine collagen and ceramides.
An Affordable Skincare Line
New to Canada but long-loved in the U.S., beauty brand Versed (from $17) delivers drugstore skincare that looks (and performs) like a dream. Vegan and made with recyclable packaging, all products are free from ingredients like petroleum, mineral oil, micro-beads and silicones and cater to all skin types.
A Refreshing Mist
Hyaluronic acid joins oxygeskin – an active oxygenating ingredient derived from the nasturtium flower – in Canadian-made Jouviance’s Eau Blanche Hydrating Oxygenating Mist ($25), to keep skin cool and makeup fresh.
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