Developed in-house by the dedicated design team in Stockholm, the H&M Studio collections represent the brand’s most design-forward offering since 2013. The new AW23 collection is no exception: sophisticated outfits with dark elegance and carefully tailored outerwear are all part of the mix.

Pieces like a white shirt with an oversized bow and a long, slim-fitting coat are sure to elevate your wardrobe. In the evening, make your mark with an oversized jacket and rhinestone jeans, or a flared velvet mini-dress with a white collar. The collection’s black leather accessories and jewelry add glamour and poise to sculptural silhouettes.

“For the fall season, our design team has crafted a collection that marries pragmatism with poetry. The collection showcases high-end features, with impeccable cuts, elegant outerwear pieces and ornate jeans that will instantly capture your heart and become wardrobe staples for years to come,” says Ann-Sofie Johansson, Head of Design and Creative Advisor at H&M.

With this line and the use of sustainable textiles, mostly made from made from eco-friendly fabrics such as recycled polyester and Tencel, H&M also wants to combine design with sustainability.

On September 28, the H&M Studio AW23 collection will be available in selected boutiques across Canada and online.

 

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