From hydrating serums to decadent moisturizers and a mascara that prioritizes volume, we’ve rounded up ten October beauty launches that caught our attention.

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First Care Activating Serum VI, Sulwhasoo

sulwhasoo first care activating serum

The sixth iteration of Sulwhasoo’s bestselling essence is here, which is great news for our skin. The fluid-like texture works to strengthen the skincare barrier and promote product absorption, while the addition of energizing ginseng leaves the skin hydrated and radiant. Did we mention it smells amazing, too?

Price: $120

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Powermatte High-Intensity Lip Pencil, NARS

nars powermatte lip pencil

With a highly pigmented shade range, creamy texture and precise application, the NARS Powermatte Lip Pencil stays put for hours on end and never dries out your pout. Colour us impressed.

Price: $41

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Blue Pro-Retinol Eye Cream, Biotherm

Formulated with pro-retinol, caffeine, peptides and probiotic-rich “life plankton”, Biotherm’s latest eye cream is gentle on the skin and incredibly lightweight. A tiny amount is all you need to hydrate, smooth and brighten the under-eye area.

Price: $80

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360 Spot Clearing Gel, Omy Laboratoires

omy spot clearing gel

We’re never caught off guard when a new zit emerges thanks to this spot treatment, which features blemish-busting glycolic acid and salicylic acid. Simply apply a little bit of the non-drying gel to soothe and rebalance the skin in just a few short hours.

Price: $25

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Pomegranate Peptide Firming Serum, Glow Recipe

glow recipe pomegranate peptide serum

Inside this pretty bottle is a delightfully fragrant serum that’s a joy to use. Infused with polypeptides, hydrating hyaluronic acid and firming pomegranate extract, it makes the skin juicy, bouncy and plump regardless of your skin type or age.

Price: $61

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High Impact High-Fi Full Volume Mascara, Clinique

clinique hi-fi mascara

Highly pigmented with a brush that grabs every last lash, Clinique’s latest drop is everything we look for in a mascara and more. Its tapered brush makes it easy to coat the shorter lashes near the corners of the eyes, while the fibre-rich formula provides an impressive amount of volume.

Price: $36

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5 Ceramides + Prebiotic Repairing Cream, Reversa

reversa cream

This creamy, balm-like moisturizer contains five types of skin-soothing ceramides along with a reparative prebiotic ferment to protect the skin while amping up elasticity and firmness. It’s love at first application.

Photo: $62

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Targeted Pore Corrector, Murad

targeted pore corrector murad

This tiny tube houses helps improve the appearance of dilated pores in two ways. First, it provides an immediate blurring effect thanks to smoothing soybean and shine-reducing ginger extract. Then, a blend of amino acids and copper stimulate collagen renewal, resulting in smaller-looking pores over time.

Price: $65

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Apricot Day Cream, Dr. Hauschka

dr hauscka apricot day cream

If you happen to have dry skin but aren’t a fan of ultra-rich moisturizers, you’re bound to appreciate clean beauty brand Dr. Hauschka’s latest day cream. Made with apricot and avocado oil and fermented cereal extracts, the delicately scented formula melts into the skin like a dream.

Price: $54

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Soothing & Barrier Support Serum, The Ordinary

the ordinary barrier support serum

Sensitive skin or prone to redness? Get your hands on The Ordinary’s rose-hued serum ASAP. It’s formulated with vitamin B12 and ceramides to improve skin texture and give your moisture barrier a seriously soothing reset.

Price: $26

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