The Ultimune Power Infusing Concentrate has been part of our skincare regimen for years, so we immediately embraced the idea of an eye-specific formulation. It is überconcentrated, has a lightweight gel texture, and absorbs impressively fast into the skin. You won’t want to go without it once you’ve seen how smooth and bright it keeps your under-eye area.

Price: $95

We’ll never get tired of hybrid products that provide skincare benefits with the instant gratification of makeup, of which this new illuminating primer is an excellent example. Combining vitamin C (for its brightening properties) with hyaluronic acid (for a boost of hydration), it helps keep your makeup pristine for hours on end. We were seduced by its light texture and how glowy—never glittery!—it leaves our skin.

Price: $45

Fluffy, perfectly placed brows are all the rage, which would explain the ongoing popularity of eyebrow lamination, a treatment that sets them in the ideal position. This new clear gel from MILK MAKEUP helps you recreate the effect by lifting and sculpting your arches in just a few swipes—and they stay put all day.

Price: $32

As huge fans of South Korean brand Sulwhasoo’s Concentrated Ginseng line, we were particularly excited for this new brightening serum. Not only does it promise to turn up your skin tone’s luminosity, but its potent formula also seeks to fade dark spots, as well as improve texture. We can’t get enough of its fresh feeling on our skin, lightweight texture, and immediate absorption. Ciao, dull complexion!

Price: $275

Not only does this satiny liquid lipstick have a gorgeous gel texture you can barely feel once applied, it is nicely pigmented, and keeps your pout hydrated. We’re partial to its buildable, longwear formula, as well as its applicator’s pointy tip, which helps you swipe on one of eight rich hues with precision.

Price: $54

If you prefer to remove your makeup and cleanse your skin in a single step, but don’t love the feeling of cleansing oils on your face, this lightweight yet effective cleansing cream may just be the answer to your prayers. We’re head over heels for its creamy texture, subtle coconut scent, and the way it removes all our makeup without leaving behind any smudges. A true one and done product!

Price: $14.80

After the monster success—and impressive performance—of the Supersonic Hair Dryer, the Airwrap Multi-Styler, and the Corrale Hair Straightener, there is no doubt that Dyson’s new Airstrait will become one of the most coveted hair tools over the next few months. The new innovative straightener works by drying your hair until it’s smooth, rather than by pressing your strands between two hot plates. The result: a quicker, simpler way to straighten your hair that preserves its health.

Price: $699.99

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10 Notable Beauty Products to Check Out This Month
10 Notable Beauty Products to Check Out This Month
10 Notable Beauty Products to Check Out This Month