The cosmetics brand has teamed up it the ‘What’s My Name’ hitmaker to celebrate their 100th anniversary, releasing a photo of the red haired star posing seductively and apparently naked. The star is fronting the brand’s 100 Years
Skincare for Life campaign, and will make her official debut for the company in May, coinciding with her ‘Loud’ world tour kicking off, which is also sponsored by
Nivea. A representative for the brand, Markus Pinger, said: "We are excited to have
Rihanna supporting us in our celebration and building a new generation of fans."