It’s only the middle of February but 2024 is turning out to be the year of the hair trend: if it’s not the hydro-bob then it’s the decorative partings we’ve seen backstage at New York Fashion Week, and if neither of those are up your street then there’s always the return of long hair and XL extensions to consider instead.

Or, if you really want to go all out, maybe Texan hair is the trend for you. Consider Queen Bey the blueprint, because of course she announced two new country-inspired singles (at the weekend’s Super Bowl, no less) complete with an XXL blowout that would make Dolly Parton proud.


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A post shared by Neal Farinah (@nealfarinah)

Taking to Instagram, her hairstylist, Neal Farinah, posted a picture of Beyoncé’s incredibly voluminous hair, captioning it: ‘Super Bowl Texan Hair @beyonce’. Of course, it likely goes without saying that Farinah used products from the singer’s soon-to-launch hair brand – Cécred (pronounced ‘sacred’) – which is only making us want to get our hands on the products even more.

But Bey isn’t the first celebrity in recent weeks to go all out with the trend: Miley Cyrus did it too, and as well as that iconic Grammys performance, we’re also still thinking about her larger than life blow-dry that she graced the stage with.

What is the Texan hair trend?

As its name suggests, Texan hair speaks to the styles most traditionally seen in the southern states of America. It’s got mega volume: the roots are lifted into high heaven with the lengths curled ends toulsed. In a lot of ways it’s a look very much inspired by the sorts of styles we saw in the 70s and 80s, but with a whole lot more oomph.

How to achieve the Texan hair trend

The key to getting hair that’s so high it almost touches the sky is all in the prep. Color Wow’s Xtra Large Bombshell Volumizer, $35.50, adds serious root lift and hold that’ll stay in place all day, while styling the lengths with a wide-barrelled curling wand or round brush will give you the big, bouncy curls that this look requires.

This article originally appeared on ELLE UK.

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