It’s in a dapper and absolutely joyful campaign that Chanel recently unveiled its all-new long-lasting moisturizing and plumping Rouge Coco Bloom lip shine. Inspired by the popularity of TikTok dances, the campaign features a smiling Lily-Rose Depp dancing with girlfriends to the song Genesis, by Grimes.

After months of an endless pandemic, this joyful campaign is doing us plenty good. ELLE Canada has obtained exclusive behind-the-scenes imagery, which will not only make you want to learn the choreography of Lily-Rose Depp stat, but, above all, shop the shiny red lip balm.

Perfectly combining the intense pigmentation of a lipstick, the shine of a gloss, and the hydrating power of a balm, the new Rouge Coco Bloom arrives just in time to tackle our pout this spring. Their patented formula, backed by three years of research and development, shapes lips with vibrant shades (20 shades to choose from) and creates an eight-hour shine thanks to the oil microdroplets it contains.

Rouge Coco Bloom, Chanel ($52 at chanel.com).

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