Makeup & nails
Every item on this page was chosen by an ELLE Canada writer. We may earn commission on some of the items you choose to buy.
Hailey Bieber's Strawberry Makeup Trend Is Taking Over TikTok
15 million views and counting.
Instagram: @haileybieber
From glazed donut nails to latte makeup, TikTok beauty trends have never been…tastier? The newest fad dominating your for-you-page is “strawberry girl makeup.”
Made popular by Hailey Bieber, strawberry girl makeup is characterized by fresh, sun-kissed skin, Bambi-like lashes, and a pop of berry-pink blush. It’s no-makeup makeup but with flushed cheeks that look as if you’ve come back from being in the sun. Posted only weeks ago, Bieber shared a step-by-step tutorial on achieving her dreamy look.
@haileybieber Everday Strawberry Makeup 🍓💋
Although summer is coming to an end, the love for strawberry girl makeup is going strong—influencers like Lauren Orlando and Canadian beauty blogger Jillian Lansky have already given the trend a go. Below, we’ve gathered our top makeup picks to help you achieve your best strawberry look.
Plump Up Peptide + HA Serum, Trinny London
Compatible with all skin types, Trinny London’s peptide serum is the perfect base to have for that ideal dewy complexion. With a goal of firmer and plumper skin, you can count on reducing any fine lines and the ultimate hydration boost.
Price: $118
Hydrating Camo Concealer, E.L.F. Cosmetics
E.L.F.’s hydrating concealer is a crowd favourite. Free of parabens and formaldehyde, you can kiss your dark circles goodbye with this one. Known for its intense pigmentation and high coverage, we can see why most recommend this to a friend.
Price: $8.49
Cheeky Glow Liquid Highlighter, Lottie London
Nothing screams sparkle and shine more than a good highlighter, and Lottie London has just that. Guaranteed radiance and a breathtaking afterglow, this highlighter is perfect for achieving that lasting sun-kissed glow.
Price: $12.48
All Over Face Blush, NUDESTIX
Cruelty-free and without any synthetic fragrance, NUDESTIX features a blush that isn’t only award-winning but also guarantees a naturally radiant glow. Formulated with peptides and ceramides, it helps nourish and reduce dry skin!
Price: $34
PhD Hybrid Lip Oil, Haus Labs
A TikTok favourite, there’s nothing like a shiny lip oil to top off a look. Well-known for its hydrating benefits, this fragrance-free oil from Haus Labs has a high-shine finish. It’s the perfect gloss, moisturizing and nourishing your lips for hours.
Price: $33
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