From glazed donut nails to latte makeup, TikTok beauty trends have never been…tastier? The newest fad dominating your for-you-page  is “strawberry girl makeup.”

Made popular by Hailey Bieber, strawberry girl makeup is characterized by fresh, sun-kissed skin, Bambi-like lashes, and a pop of berry-pink blush. It’s no-makeup makeup but with flushed cheeks that look as if you’ve come back from being in the sun. Posted only weeks ago, Bieber shared a step-by-step tutorial on achieving her dreamy look.


Everday Strawberry Makeup 🍓💋

♬ Echos in My Mind (Lofi) – Muspace Lofi

Although summer is coming to an end, the love for strawberry girl makeup is going strong—influencers like Lauren Orlando and Canadian beauty blogger Jillian Lansky have already given the trend a go. Below, we’ve gathered our top makeup picks to help you achieve your best strawberry look.