WHAT IT IS

Let’s call it “the Hailey Bieber effect”—in recent months, a bunch of celebs have picked up on the model’s famous colour. “With its shimmer, richness and depth, this is a colour that gives,” says Sam Dupuis, colour artist at Montreal’s Salon Le Artof. “It requires a bit of maintenance to keep that flattering multi-tone and multi-dimensional colour fresh.” “Candlelit” is the perfect descriptor because it looks like the hair is being ever so subtly illuminated by candlelight.

WHO IT’S FOR

As with any natural-blond look, you’ll want a rich brown tone that highlights your complexion. “Hailey Bieber’s golden tones are perfect for rosy skin, but other complexions would benefit from a more solid and slightly darker brown, a multi-dimensional finish or an ultra-glossy shine,” says Dupuis.

STARS WHO ROCK IT

Brown with warm, golden or caramel highlights on Hailey Bieber, Kaia Gerber, Ashley Park, Jessica Biel and Chrissy Teigen; naturally faded chocolate brown on Dakota Johnson and Aubrey Plaza; luminous dark cocoa on Anne Hathaway and Ashley Graham.

REAL-LIFE VERSION

Ask your colourist for a natural tone-on-tone brown that works well with your complexion and have them warm it up with luminous highlights. For curly and Afrotextured hair, Dupuis recommends leaning into contrast to get a multi-dimensional look and well-defined curls.

GOOD TO KNOW

The richness and depth of this delicate brown make it a perfect fit for this summer’s hair hits: layers, long bangs and beach waves, baby.

PRO TIP

So you don’t wake up one morning after a summer of sun, chlorine and salt water with unintentional copper or—shriek—orange highlights, use the holy hair triad of colour-protecting shampoo, conditioner and hydrating mask.

Read more:
How to Make the Bob Haircut Work for You
Natural Blond Is the Perfect Summer Hair Trend
How to Create the Perfect Beach Waves