It’s here! Hailey Bieber‘s debut skincare line, Rhode, is finally available to buy. “But what am I buying?”, we hear you ask. Well, the details for the skincare line have, after much anticipation, been revealed as well.

Describing Rhode as ‘a line of curated skincare essentials made with thoughtful intention. our formulas nourish your skin barrier to instantly give you dewy, delicious skin while improving its look and feel over time’, the latest addition to celebrity beauty lines is all about protecting and reinforcing your skin barrier.

Which means the vegan, cruelty-free and gluten-free products are inclusively designed to suit all skin types and intended for everyone to use. As Bieber’s latest Rhode Instagram post says, “everyone is welcome here.” Smart.

 

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The products themselves are suitably millennial-friendly, with satisfyingly smooth understated dove grey packaging and ergonomic curved lids and finishes. According to Rhode’s Instagram, the “edited, efficacious and intentional” lineup includes:

– “peptide glazing fluid (aka glaze) — Hailey’s secret to glowy, radiant skin 🍯. a lightweight, quick-absorbing gel serum that plumps and hydrates to support a healthy skin barrier.”

– “barrier restore cream (we call her brc) — a rich yet lightweight moisturizer that replenishes skin’s moisture and comforts a compromised skin barrier ☁️. brc delivers hydrated, smoother, softer skin over time with its antioxidant peptide complex.”

– “peptide lip treatment – a restoring lip treatment for pillowy-soft lips, day or night. the formula leaves lips looking glossy and works hard to protect and nourish dry skin from within. she’s here in 3 yummy flavors – watermelon slice, salted caramel and fragrance-free.”

 

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Better yet, for each product purchased from Rhode’s “skincare closet,” the brand will donate at least 1% of sales to support women (including non-binary, trans, non-cis, and all women-identified persons) and their families via the Rhode Futures Foundation.

Currently the collection consists of just three products (a serum, moisturizer and lip balm), and only ships to the United States, but watch this space for more Rhode skincare launches as they drop.

Shop Rhode here.