If there’s one thing Hailey Bieber (née Baldwin) is known for, it’s her pared-down beauty routine. When she’s not on set, the 24-year-old model prefers to keep things laid back and minimal – it’s why she’s the perfect match for clean beauty brand bareMinerals. In fact, Bieber’s connection to the brand goes back a generation. “My mom has been a fan of bareMinerals products since I was a kid, so when they came to me with the idea of a brand partnership, I felt like it was a very natural pairing,” she tells ELLE Canada via phone.

To celebrate the launch of the new bareMinerals Ageless Phyto-Retinol Collection, Bieber partnered up with her mother, Kennya Baldwin, to shoot the brand’s latest campaign. Here, Bieber talks being on set with her mom, her low-key self-care routine, and the best beauty advice she’s ever received.


What was it like working alongside your mother for the new bareMinerals Ageless Phyto-Retinol Collection campaign?

She was great and we had so much fun together! Honestly, having my mom on set and working with her was really nice. I feel like when you have a parent around anywhere – I don’t care how old you are – you feel this extra sense of comfort. She’s beautiful and amazing.

What’s a beauty secret you learned from your mother?

When I got out of the bath as a kid, my mom would never let me leave the room without lathering me in lotion. I’m thankful, because honestly, I have maintained really soft skin my whole life up until now, so I guess that definitely works.

I also watched my mom stay out of the sun for years. She would put her body in the sun – there’s a certain amount of sun that’s good for you – but she kept her face out of the sun from the age of 30. I think that makes a huge difference. Not that I’m going to keep my face out of the sun forever, necessarily. I mean, I never leave the house without SPF as it is, but I might spend 30 minutes with my face in the sun and then put a hat on for the rest of the day to make sure I’m not overdoing it.


You’ve been open about your experience with breakouts and skin conditions like perioral dermatitis in the past. What are some of your biggest skin triggers?

For me, skin triggers can be a lot of different things. It can be hormones, it can be PMS, it can be trying a new product, but I think one of my biggest triggers is definitely food. For example, over the weekend I did a liver flush – almost like a little detox where I was just drinking lots of soup, juice, tea and water. I noticed that it came out on my skin. My skin had somewhat of a purge itself. It’s interesting to see that maybe there is some toxicity somewhere in the body that we don’t know is there.

When your skin needs extra TLC, what are some of the things you do?

I’m really into at-home spa-type vibes, like masking. If I have a gig that I want a little extra boost for, I might do a nice morning hydration mask for 10 minutes before I get to set. Other than that, it’s not over-the-top. I don’t like to overdo it with masks because I think doing too much to the skin can cause breakouts. When I want to go the extra mile, I also like to do a facial massage and use tools like gua sha. For me it’s always the simpler, the better.


What’s your go-to five minute fresh-face makeup routine?

I’ll use a concealer and mascara, and my favourites are the bareMinerals Original Liquid Foundation and the bareMinerals Strength & Length Serum-Infused Mascara. Then eyebrow gel, a little bit of highlighter and maybe a little tint on the cheek and a neutral lip that [matches] my lip colour.

What are your application tips to nail that barely-there makeup look? 

I like to apply skin makeup with my fingers. That skin-to-skin contact helps press [the product] into the skin so it doesn’t ever look cakey and stays really natural. I do the same with my highlighter and lip colour– I’ll dot it on it with my fingers so that it’s not too intense. That’s probably my biggest trick.


What are the beauty products that you always have within reach?

I love the bareMinerals Skin Longevity Long Life Herb Serum. That’s a really good one. I wear SPF every single day – my favorite is by EltaMD. I struggled to find a good SPF that didn’t break my skin out because my skin is very sensitive to sunscreen. I also like to have something in my routine that contains peptides, especially at night. My skin is on the drier side, so I always need a really good moisturizer. I love the bareMinerals Ageless Phyto-Retinol Face Cream. It’s never broken me out and it’s thick but doesn’t feel greasy or anything like that.


What’s the best skincare advice you’ve ever received?

The most recent conversations I’ve been having have been around skin barrier repair: if you really want your skin to be supple and dewy, that takes hydrating and [protecting] the skin barrier. Stay away from really harsh acids and exfoliants and treat your skin almost like baby skin. My journey with skincare and learning about it is continuous, I don’t think I know everything by any means, and I’m always open to learning.

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