Canadians outside of Toronto will soon be able to shop goop IRL.

The lifestyle brand du jour was previously only available at goop retail stores, on goop.com and at independent beauty boutiques. Beginning February 28, customers will be able to shop the brands GoopGlow collection across select locations in Canada and on Sephora.ca. 

The collection includes the GoopGlowPowder mix (a plant-based vitamin blend that claims to fight free radical damage), the GoopGlow Microderm Instant Glow Exfoliator, Body Luminizer and a new product exclusive to Sephora Canada: the GoopGlow 5% Glycolic Overnight Glow Peel Light. 

“Gwyneth Paltrow and her team at goop have been innovators in the wellness and beauty space since they launched the goop platform,” said Jane Nugent, senior VP merchandising at Sephora Canada in a statement. “They were among the first to define ‘clean’ in beauty and take a strong stand for transparency and safety of the highest standards. With our Clean at Sephora initiative and the growing demand from our clients for clean products, we are thrilled to partner with goop to bring this incredible brand and products to Canadians.” 

Following the launch, Sephora will continue to roll out additional products from the goop range, including the goop Beauty G.Tox collection and (new!) Sephora exclusives. Whether or not Sephora will carry the sold-out This Smells Like My Vagina candle remains to be seen.

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