Type Gwyneth Paltrow’s name into the Netflix search bar and you currently have the choice between Seven, The Politician, Contagion and a handful of Marvel movies. That’s all changing with the announcement of her new wellness series, The goop lab with Gwyneth Paltrow.
It is described on Netflix as: “A curiosity-driven exploration of boundary-pushing wellness topics – brought to you by Gwyneth Paltrow’s lifestyle site, goop.” According to a press release, topics covered in the series will include “psychedelics, cold therapy, female pleasure, anti-aging, energy healing and psychics.” Netflix has filed the show under the “provocative and quirky” labels. Enough said.
Paltrow will be co-hosting with goop Chief Content Officer Elise Loehnen and guests appear to span from doctors to spiritual healers.
The ever-divisive wellness brand has been criticized for sharing dubious health information and selling products which lack scientific evidence at high price points. This includes the infamous jade egg – it sparked a $145,00 lawsuit in 2018 after gynecologists, including Canadian OB-GYN Dr. Jen Gunter, deemed the use of the product dangerous.
However, many loyal followers clearly support the brand, with “In goop Health” summits continuing to sell out. The inaugural Canadian summit took place in 2018. (Read about one writer’s experience attending the event here.) There was even a pop-up Goop shop in Toronto’s Yorkville neighbourhood last year.
Goop Lab with Gwyneth Paltrow will consist of six 30-minute episodes and premieres on Jan. 24, 2020. Watch the trailer below.
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