No more scouring the internet for hours on end for information on how your favourite Clarins beauty products are created. A leader in high-end skincare, the innovative French brand is committed to being more transparent than ever when it comes to social and environ­mental responsibility, which is why it has launched its Clarins T.R.U.S.T. (traceability, responsibility, uniqueness, security, transparency) platform.

It’s a secure and reliable place to easily access informa­tion on every step of a Clarins product’s manufacturing process: formula preparation, production date and place, plant origin and responsible ingredient-sourcing methods. Nothing could be easier or faster! Simply go to the site and enter your product’s batch number or scan the QR code on its packaging.

Currently, there are 30 products, but more will be added throughout the year, as almost all Clarins products progressively become traceable for all markets where the brand has a presence.

Clarins T.R.U.S.T. is the first platform of its kind to be developed by a luxury cosmetics brand. It is based on blockchain technology—a transparent and secure decentralized database that stores and transmits information. “The Clarins T.R.U.S.T. platform is a new and major innovation,” says Virginie Courtin, managing director of Groupe Clarins. “It represents a step forward for Clarins—as well as for our industry globally—when it comes to traceability and transparency. Clients have the right to expect secure, tamper-proof reliable systems so they can be sure that our actions reflect our CSR commitments. With the Clarins T.R.U.S.T. platform, everyone can feel sure about Clarins products.” she says. So, go ahead and grab your favourite Clarins products and try out the platform for yourself. You’ll see just how ingenious it is!