After more than a year of speculation, Rihanna has confirmed that Fenty Skin is officially a go. In a recent interview with British Vogue, she confirmed that she’s been hard at work to get the skincare offshoot of her Fenty Beauty line right. “Skincare, it’s the truth. It either works or it doesn’t,” she told the magazine. “There’s nowhere to hide.”
Fans suspected that Fenty Skin products were in the works after the discovery of a trademark application in March 2019. The application covered “medicated and non-medicated skincare, soap, body care and personal care products (excluding color cosmetics, perfume and other fragrance-only products), and related accessories such as kits, tools and applicators.”
When Fenty Beauty launched with 40 shades of foundation in 2017, it sparked the “Fenty effect,” ushering in a new era of inclusive foundation launches. “I’m shocked by people saying, ‘Oh my God, what made you think of making makeup for black girls?’” Rihanna told British Vogue. “I’m like, ‘What? You thought this was, like, a marketing strategy? Like I’m a genius?’ It’s shocking most of the time, then it turns into disappointment that this is groundbreaking right now. In my mind, this was just normal.”
In the interview, Riri also revealed that despite having a “huge team,” she writes all the copy – product names, shade names and product descriptions – for her beauty line herself. “I just don’t necessarily think their tone is mine,” she said. “I’d feel like a fraud selling something that I can’t stand by.”
No launch date for Fenty Skin has been announced. Judging by the popularity of the Fenty Beauty Body Lava Luminizer and Pro Kiss’r Scrub and Balm, the upcoming products will be worth the wait.
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