Dutch model and activist Imaan Hammam joins some of the industry’s biggest names such as Adut Akech, Diana Penty, Anok Yai, Ana De Armas and Yang Mi in to represent global beauty brand Estée Lauder. “It means a lot to me, it’s something I’ve always dreamed of and worked really hard for. And in the blink of an eye, here we are today!”

As a global ambassador for She’s the First—a non-profit organization whose mission is to team up with other collectives to ensure that young girls around the world are educated, respected and heard —Imaan advocates on a daily basis for these young women from all backgrounds, which aligns perfectly with Estée Lauder’s mission. “My role is to share my story, to be a voice for women, to spread my legacy and, I hope, to inspire them and show them that they can dream and achieve anything they want,” she says.

Hammam welcomes this new partnership with open arms and the hope of making a difference. “Estée Lauder has a rich heritage and some of the most iconic beauty products in the industry, but my greatest pride is to be part of a brand that  supports the advancement of women worldwide.”

Shop Imaan’s favourite products: