The new Herbal Essences bio:renew collection tackles oxidative stress that happens when free radicals (spurred on by elements like pollution and hair colour) attack proteins in your hair, leaving it dull, frizzy and unmanageable. Bio:renew, a patented blend of antioxidants, sea kelp, and aloe that contains 0% parabens, gluten and colourants, is like a 911 response for that invisible hair damage. It gives you instant gratification (hello, crazy softness), but there are also cumulative effects, so hair gets better and better over time.
Finding the One
Your best starting point is to determine your hair’s needs. (Moisture? Repair? Volume?) You’ll find your happily-ever-after hair with these new bio:renew blends, no matter your hair type.
If You Want Mega Moisture…
Herbal Essences bio:renew Hydrate: Coconut Milk Shampoo and Conditioner
If your hair gets matted, this rich formula does the detangling and defining for you in the shower – curly-hair types will be instantly hooked on the extra spring their curls will have. Strands are silky, and the dose of coconut means you’re left with a lingering scent of luxe tropical vacay.
Herbal Essences bio:renew Smooth: Golden Moringa Oil Shampoo and Conditioner
Rough and dry hair is transformed to glossy with this formula, which latches on to extra-dry areas and replaces the lost oils that are responsible for bounce and shine. Its bursts of orange, white-floral bouquet and coconut will make you want to channel Beyonce while you’re still in the shower.
Herbal Essences bio:renew Nourish Passion Flower & Rice Milk Shampoo and Conditioner
Parched hair will thank this over-achieving formula that makes quick work of split ends and wiry texture – it leaves hair deeply moisturized so it can fend off future damage.
If you want some TLC…
Herbal Essences bio:renew Repair: Argan Oil of Morocco Shampoo and Conditioner
Argan oil means hair is smoothed but not slick. You’ll notice super-softness and shine, and moisture is repelled, keeping frustrating frizz at bay.
Herbal Essences bio:renew Strength: Vitamin E & Cocoa Butter Shampoo and Conditioner
On skin, cocoa butter is known to leave it baby soft while vitamin E is a potent anti-ager. In shampoo, this combo of ingredients adds strength and resilience especially for rough, damaged and unruly hair. In short, hair looks like a better, younger version of itself.
Herbal Essences bio:renew Sheer Moisture: Cucumber & Green Tea Shampoo and Conditioner
Anyone with fine hair and oily roots knows the volume struggle is real. As soon as you lather up, this lightweight formula zaps oiliness so you get extra oomph at the roots. As for its cucumber and green-tea notes? Brings on all the zen-like feels.
Herbal Essences bio:renew Volume: Arabica Coffee Fruit Shampoo and Conditioner
Not only does it perk up your senses in the a.m. with its warm caramel latte, crushed berries and patchouli scent, but it will hold your hair up all day (no dreaded 3 p.m. slump).
Herbal Essences bio:renew Naked Moisture: Rosemary & Herbs Shampoo and Conditioner
This whisks away product residue so wispy hair appears lush yet lifted. Plus, the mix of sandalwood, mint and other herbs suits the outdoors enthusiast.
Herbal Essences bio:renew White Grapefruit & Mosa Mint Naked Volume Shampoo and Conditioner
With its low-lather and silicone free formula, this does such a good job of lifting your roots, you’ll notice you can go an extra day or two without shampooing. It gently cleanses while restoring body, which is perfect if you’re looking to achieve that undone, beachy texture.
These products are $7.99 each and available now at drugstores at mass-market retailers.
For the latest in fashion, beauty and culture, sign up to receive ELLE's bi-weekly newsletter