Herbal Essences Taps Into the Power of Nature—With a Modern Twist

Aug 19 2019 by
Categories : Hair

You’ll be sweet on the star ingredient in this sulfate-free line: moisturizing honey.

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In the beauty world, new innovations pop up at a hyper-fast pace, but one of the most intriguing ingredients remains one of the most tried and true: honey. The liquid gold has been revered for thousands of years for its many benefits—medicinal, nutritional and cosmetic. Legend has it that old-school fans included ancient Egyptian queens, who bathed in milk and honey for supple skin, and British royals, who kept their hair silky with honey water.

Today, you can find the sweet nectar in new collections, including Herbal Essences bio:renew Honey & Vitamin B Daily Moisture Sulfate Free Shampoo and Conditioner. The formulas tap into the moisturizing power of honey, which is also famously rich in antioxidants. What you won’t find are sulfates, making the line ideal for anyone looking for gentle, colour-safe cleansing. The result: hair that feels super soft, smooth and nourished.

The bio:renew Honey & Vitamin B Daily Moisture line is just one of the collections from Herbal Essences, which has the distinction of being the first-ever global hair-care brand to be endorsed by the world’s leader in plant science, KEW Royal Botanic Gardens. The organization uses cutting-edge botanical science to verify the botanicals used in the bio:renew shampoos and conditioners.

Look a little closer at the bottles and you’ll spot two other noteworthy partnerships. First, Herbal Essences sulfate-free shampoos are the first mass shampoos to be granted the “EWG Verified” seal—a sign that they don’t contain any ingredients that the Environmental Working Group considers concerning. EWG is a non-profit organization dedicated to protecting human health and the environment. And, second, the products are recognized by PETA as being cruelty-free.

Honey may have an age-old history, but with this collection’s modern and mindful approach to ingredients, Herbal Essences bio:renew Honey & Vitamin B feels pretty fresh indeed.

Categories: Hair