We’ve seen her rock the big and small screens in blockbuster hit Bohemian Rhapsody and Netflix’s The Politician, respectively – now, Lucy Boynton is taking on the world of fragrances as the new face of Chloé perfume.

Boynton shared the news today on her Instagram page: “Having been a fan of Chloé for so long, I could not be more excited to be the face of the new Chloé Eau de Toilette, Rose Tangerine,” she captioned the post. “I’m inspired by the brand’s aspirations and Natacha Ramsay-Levi’s creations and feel so fortunate to be working with this team! Can’t wait to share more…”

“Lucy Boynton felt like such a clear and perfect choice for Chloé,” said Simona Cattaneo, president of luxury brands at Coty. “She is very feminine, solar and graceful; and is a truly natural beauty. For us, Lucy embodies the inherently Chloé values of joyful confidence and a free spirit. She is Chloé.”

The British actor will be featured in ads for both the eau de parfum and the aforementioned new eau de toilette beginning this September. Previous Chloé campaign stars include Haley Bennett, Clémence Poesy and Chloë Sevigny.

“I’m deeply inspired by what the Chloé team has created, what they stand for and what they represent as a brand,” said Boynton in a statement, who joined Chloé creative director Natacha Ramsay-Levi back in February to celebrate the brand’s fall/winter 2020 show. “Having been a fan of Chloé for so long, it is an honour to be working together now.”


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