Above image by IMAXTREE.com

Whether you’re armed with flats and red lipstick for the IRL flashbulb frenzy of fashion week—just name your city!— or charging up the iPad for the runway live-stream, here are our 10 best picks of smartphone apps for surviving fashion week.


1. Style poser (Pose. free)

Like a social network for the shopping elite, Pose allows users to follow friends and web trendsetters (like Man Repeller’s Leandra Medine) as they prep for the biggest fashion events of the year. With the mobile app, users can shop, snap and share their latest purchases, giving a whole new web 2.0 meaning to trending style icon.


2. Holt couture (Holt Renfrew, free)

Follow the luxe Canadian retailer as they shop international runways for the trends you’ll soon find back home. With the Holt Renfrew iPhone app, watch for backstage photos from Canuck Jeremy Laing’s New York show or share status updates from the front row at the World MasterCard Fashion Week in Toronto.


3. Nailed it (OPI, free)

Have a perfectly polished finger on fashion (think I’m Not Really A Waitress red) with OPI’s Try-It-On Studio. Choose from a palate spanning the
luxe lacquer’s colourful history right up to its latest shades. The mobile manicurist allows users to adjust shade selection to skin tone and nail length. Runway tweeting never looked better.


4. Friend Request: Diane Von Furstenberg (DVF, free)

The New York-based fashion mogul has partnered with video-sharing site Viddy to give Facebook fans a behind-the-scenes look at every moment leading up to her New York Fashion Week runway show. Watch videos of the designer, stylists and models updated in real-time to the Viddy account throughout the fashion week event.


5. Photo shop (WhatImWear.In, free)

Sidestage, backstage, onstage—instantly snap and share photos of your latest outfit with likewise
fashion-week goers. Smartphone app WhatImWear.In allows users to tag their pieces by designer and other style categories, and upload photos to Twitter, Tumblr and Facebook along with a 140-character description.

More fashion week smartphone apps on the next page…


6. Heel time (SpaFinder, free)
Mad dashes from the cab to the tents at Toronto’s David Pecaut Square take a toll on heel-propped feet. Mobile app SpaFinder tracks the nearest spas—and any discounts— to your real-time GPS location to slip in a quick foot massage before jetting to the next show.


7. New York Fashion Week IRL (MADE Fashion Week, free)
Editors, bloggers and buyers are buzzing about this season’s hottest fashion week accessory: launched by Milk Studios, the Made Fashion Week app detects audio to activate exclusive content and options for each fashion show on Made’s NYFW calendar. Guests can view real-time images and updates as models strut down the runways of Alexander Wang, Proenza Schouler, and Peter Som.


8. Fashion’s night out (NYTimes The Scoop NYC, free)
After back-to-back events spent sussing out this season’s international trends, rely on local experts for post-runway hotspots. Compiled by New York Times staffers, The Scoop mobile app curates best picks for restaurants, bars and shops to complete your New York Fashion Week experience.


9. Time out (Pocket Yoga, $3.99)
Who would have thought that the same device used for live-tweeting backstage all day would double as a de-stressor by the end of it? With 145 illustrated poses and detailed voice instruction, The Pocket Yoga app may be the best time spent with your iPad. (Mat not included.)


10. ELLE of a Fashion Week (ELLE Canada, free)
The dedicated ELLE Canada team—shameless plug!— is fanning across the globe in the name of Fashion Week: Rio de Janeiro, Montreal, Paris, New York. Download the mobile app for the latest coverage— both down the runways and on the streets, —backstage pre-show stylings, and the occasional Victoria Beckham spotting.

Read more:
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Top 5 street style stars to watch in 2012

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