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It’s hard to keep up with the beauty industry, but watching it—seeing which companies and brands are shaking things up and setting trends—is exciting. On any walk through a fashion or beauty shop today, you will probably notice all the signs and bottles for vegan products and Korean beauty brands. This isn’t just clever marketing. It’s a response to customers who want to know that their products are sustainable, safe and healthy and have noticed Korean products setting today’s standards for beauty. This is the perfect time to learn about the #OOTD Beauty brand. It keeps on top of these trends and has been a leading mover in this space for a while now.

The OOTD social media trend is one thing, but #OOTD Beauty is another. For this brand, “OOTD” stands for “oxygen of the day.” You need to breathe all day, every day—just like you need to look and feel like yourself. You deserve to choose that look and feel, and you need a brand that lets you do that reliably. #OOTD Beauty’s goal is to provide what you need every day, make it sustainable and hypoallergenic and offer fragrance-free options for sensitive-skinned people who need them. The brand is certified by the French Eve Vegan.

 

You will also be happy to know that the brand delivers Korea’s best products. Glow Pick, Korea’s top beauty app, has named #OOTD Beauty the best clean-beauty brand in the country, and the brand has the top-rated eye cream on the app. #OOTD Beauty also provides Amazon’s pick of eye serums and sheet masks. The brand is in demand internationally and is available at around 2,000 locations across 25 countries.

It is on its way to becoming a worldwide household name, having sold more than 7 million products in a single year. On Instagram, #OOTD Beauty’s page posts guides and tips for how to use its products to achieve the best looks. Across social media, influencers can be seen with #OOTD Beauty products in #GRWM and #skincareroutine posts. In all of the places where beauty trends are made, #OOTD Beauty is already there.

The brand has come a long way quickly. CEO Hyein “Hellen” Choo, who started her business at 26, launched #OOTD Beauty in response to the resurgence of the beauty industry after the pandemic. The world was ready to begin again, and everyone needed to put their best face forward, so what better time for her to put her ambitions to work by helping people do that? The results have been undeniable. #OOTD Beauty has rapidly become a top brand by helping people achieve their beauty goals in a healthy and sustainable manner.

Products by #OOTD are healthy and sustainably added daily, and the brand hopes it will soon be one of the most reliable sources for products you can pick up while you are out. Its Amazon catalogue includes standout eye serums, eye creams and sheet masks.

 

KO Media newsroom and editorial staff were not involved in the creation of this content.