While Ruth Carter was working on Spike Lee films – you might have seen her costume designs in Do the Right Thing and Malcom X – she earned the nickname “Ruthless” for her tenacity and commitment to dressing hundreds of actors. Since then, the Oscar-winning costume designer has carried that same dedication to creating the Afro-futurist looks in Black Panther and throwback ’70s styles in Dolemite Is My Name. Now, the moniker appears in her new limited edition capsule collection with H&M, which launches in-stores and online on February 13.

“This collection was created in that spirit and it serves to empower anyone with an inner creative drive who is passionate about nurturing their voice and determined to share their story – their art,” said Carter in a press release. “It’s to inspire a new generation, who have a personal expression of inclusion and who want to vibe with their creative self.”

A campaign image from the Ruth Carter x H&M collection.

From bucket hats to oversized T-shirts, the collection is full of ’90s-inspired streetwear silhouettes in the red, black and green palette of the Pan-African or Liberation flag. Different mottos like “trust your voice” and “truth” appear throughout. To celebrate the partnership, Carter and comedian Jay Versace starred in a campaign where they chatted about her long career in costume design and film.


The Ruth Carter x H&M collection ranges from $14.99 to $39.99 and will be available at Toronto Eaton Centre, Yorkdale and Scarborough Town Centre H&M stores, and online starting February 13. Check out pieces from the collaboration below.

Oversized Hoodie ($39.99)


Bucket Hat ($14.99)


Canvas Shopper ($24.99)