When you think of elevated eyewear, there’s a good chance your first association is with LensCrafters. One of North America’s largest retail optical brands, LensCrafters has earned its reputation for purveying high-quality eye care and fashion-forward frames—all in one space. Its lineup is unmatched: hundreds of iconic designer brands (think Burberry, Dolce & Gabbana and Versace), exclusive trend-defining launches and advanced lens technology designed to support your vision.


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Une publication partagée par ELLE Canada (@ellecanada)

LensCrafters recently opened a brand-new Canadian flagship store in Toronto’s coveted Bloor Street. This state-of-the-art location, which embraces a seamless blend of modern design and technology, is truly a sight to be seen and experienced. Expect gleaming mirrored niches, each one home to a different pair of frames; in-store Virtual Mirror technology that allows you to virtually try on any frame; and a top optometrist who uses innovative digital technology for the most comprehensive eye exam yet. Between its premium eyewear, eye care and personalized vision solutions, this must-visit brick-and-mortar store will serve as a destination for those searching for the latest eyewear styles.

ELLE Canada co-hosted the celebration party of LensCrafters’ first Canadian flagship at its stunning new location in downtown Toronto. While guests mingled and tried on frames from Prada, Ray-Ban, Persol and more, they were treated to an immersive visual experience: on-the-spot fashion illustrations by Toronto artist Stephanie Anne, a 360-degree photo booth plus an eyewear-trend presentation with ELLE Canada’s editor-in-chief Joanna Fox and special guest Bridget Brown, a fashion- and sustainability-focused content creator.

Complementing so many of the buzzy moments from the runways, this season’s most sought-after optical trends include a trio of highly wearable styles: a cool twist on the classic tortoiseshell, oversized statement silhouettes and uniquely transparent frames. Whatever your optical inclination is, LensCrafters is home to your next eye-catching pair.

Photo credit: Brandon Dacosta