We often look beyond our borders when it comes to fashion inspiration and Scandinavian style has become a certified standout when it comes to the new wave of maximalist fashion.

With streetwear influences, a refreshing injection of bold mixed patterns and eclectic design, it’s no wonder the Copenhagen Cool Girl is on every fashion fan’s Pinterest board.

From Oslo to Stockholm, Scandi style takes aspects of boxy masculine styles, injects some feminine touches for contrast and drenches it in a vibrant palette to create a perfectly unique sense of style that has remained en vogue over the last few years.

If you’re after some inspired pieces to add to your wardrobe then look to local labels to nail the brief. Below we’ve collated the best Scandinavian fashion brands that are available to shop in Australia to help you embrace Scandi style.

The best Scandinavian fashion brands of 2024

Ganni

 

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Copenhagen’s cult label has become a sartorial staple in the wardrobes of the fashion forward. They’ve even collected their own gang of Ganni Girls who are dedicated to the label and their designs. Identifiable by its bold and enthusiastic style ethos, you’ll find a myriad of prints, textures and materials to experiment with in their collections. The accessory lineup is equally enviable, featuring the iconic Buckle Ballerinas — a nod to the classic ballet flat, infused with a distinctive Scandi touch that swiftly transformed it into an overnight sensation.

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Baum Und Pferdgarten at Farfetch

Founded in 1999 this Danish fashion house has been a leader in the Scandi style scene with its expert ability to blend rich fabrics with modern yet timeless silhouettes. With an array of structured tailoring, flowing puff sleeved dresses and expertly cut denim to choose from, they have all you could need to create a classic Scandi Girl capsule wardrobe.

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ROTATE Birger Christensen at Revolve

 

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Scandi-inspired party girls turn to ROTATE Birger Christensen when it comes to curating their wardrobe, as the Danish label has nailed the task of creating bold festive looks with a quintessentially Scandi touch. You’ll find 80s-esque minis with statement shoulders, sequinned party pieces and flowing florals; all stand-out essentials to any maximalist wardrobe.

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Cecilie Bahnsen at SSENSE

 

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They suggest that to truly enhance an outfit, one should experiment with texture, and Cecilie Bahnsen has not only embraced but perfected this advice in her collections. The brand showcases an abundance of distinctive silhouettes and fabrics, presented in both classic tones and sorbet-inspired hues. With an array of options, from baby doll dresses to poplin waists and ruched designs, Cecilie Bahnsen effortlessly combines classic feminine shapes with edgy accents and accessories, making it a Scandi label worth exploring for something unique.

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Acne Studios at Holt Renfrew

 

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If it’s something grungier you’re after then there is a reason Acne Studios have been a leader in the space since its foundation in 1999. The Swedish brand has made fast fans of celebrities like Kylie Jenner, Rosalia, Emma D’Arcy and Pedro Pascal with its expert blend of old-school Scandi minimalism infused with the maximalist-approved Scandi 2.0. Acne’s multicoloured scarves have become a winter essential for the sartorially inclined, while their leather pieces, from bags to biker jackets, remain unparalleled.

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Stand Studio at SSENSE

 

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No outfit is truly complete without a striking piece of outerwear, and if you’re on the lookout, Stand Studio might just be the answer. Established in 2014, this modern Swedish label has firmly established itself in the Scandi fashion industry, offering a range of standout pieces, from coats and jackets to basics and accessories. The brand’s collection of bold yet timeless outerwear is a winter essential, featuring a variety of textures such as fur, leather, shearling, and faux snakeskin to add a touch of vibrancy to your cosy seasonal ‘fits.

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Stine Goya at SSENSE

 

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For lovers of all things print, Danish luxury-label Stine Goya is a technicolour dream come true. Unafraid to embrace the clash of colours and patterns, the brand epitomises the art of Scandi fashion through thoughtfully curated collections featuring statement dresses in a rainbow of tones, pastel pants, and glittering accessories.

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Toteme

 

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If you prefer your wardrobe on the more minimalist side and find yourself turning to the early 2000s Scandi styles of classic hues, expertly designed pieces and impeccable tailoring then Toteme is a brand to keep on your radar. Its thoughtfully curated collections are tailored for trans-seasonal dressing, enabling wearers to construct a timeless and stylish uniform. From impeccable denim pieces to future heirloom coats, bags, and leather items, Toteme effortlessly encapsulates the essence of quiet luxury.

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Saks Potts at SSENSE

 

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Founded in 2013, Danish designers Cathrine Saks and Barbara Potts set out to create the perfect fur coat, thus kickstarting the Scandi wonder that is Saks Potts. Since then the label has become a favourite of the style set thanks to its outerwear creations embellished with shearling trim and matching gloves along with metallic slip dresses, chunky knits and paillette skirts that shimmer and shine.

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What is Scandi style fashion?

Scandinavian fashion, known for its distinctive aesthetic, has undergone a true evolution, showcasing both the timeless allure of minimalist design from the 2000s and the modern embrace of maximalism. In the early 2000s, the fashion scene was characterised by clean lines, classic hues, and impeccable tailoring. Fast forward to the present, and a new wave of Scandinavian fashion brands, like Ganni and Stine Goya, have redefined the industry with a bold approach. The current trend features eclectic prints, vibrant colours, and playful textures, creating a maximalist vibe that effortlessly blends with the high-quality designed minimalist roots.

Thanks to this newly reinvented style aesthetic the Scandinavian fashion brands have become go-to labels for fashion fans across the globe, inspiring street style to embrace the energy of the Copenhagen Cool Girl.

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