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Fashion Girls Don’t Go on Holiday Without Packing These Vacation Brands
They've earned their place in the suitcase.
by : Lucy Cocoran- Sep 16th, 2022

Instagram: @reformation, @em_on_holiday, @matteau
Regardless of the season, we’re either dreaming of our next tropical vacation or stress-packing for it. While our feeds are flooded with idyllic Parisian streets and Italian beaches, our travel bucket lists are expanding by the day — but before embarking on any kind of getaway, you need to nail the vacation wardrobe.
Resort wear is one of the best aesthetics because it can be tailored to your individual style, whether it be long flowing pants or backless mini dresses. There are plenty of brands who have nailed the vacation mood board, with minimalistic, easy-to-wear pieces that have captured the eyes of the fashion set for several summers now.
While vacation wear isn’t exclusive for, well, vacations, there’s something about packing a breezy maxi dress that signals summer is here. So, if you’re wondering which brands to pack on your next vacation, you’ve come to the right place.
From homegrown Australian labels that consistently nail the island aesthetic to sustainable ones that protect the earth while you’re travelling it — we know exactly which ones to shop before heading to the departure lounge.
Emma Mulholland On Holiday
As implied by the name, Emma Mulholland On Holiday believes that vacation is a state of mind, with the brand’s iconic hibiscus pattern immediately transporting you to a tropical location. Inspired by the effervescent holiday spirit of the 80s and 90s, you can expect to find colourful, playful patterns that work for every type of traveller.
Shop here.
VENROY
For those looking to combine quality, comfort and style — VENROY boasts an offering of all three. Utilizing free-flowing fabrics like organic cotton, silk and terry towelling reimagined as delicate bralettes, two-piece sets and crocheted dresses designed to be worn over bathers, everything is designed with an effortless, breezy feel.
Shop here.
Louisa Ballou
Adored by the likes of Dua Lipa and Bella Hadid, just one look at the prints from Louisa Ballou and you already feel like you’re on a tropical holiday. Asymmetrical silhouettes, sheer crops, highly-saturated tropical patterns and cool-girl cutouts are just a few of the trademark designs from this must-have brand.
Shop here.
Christopher Esber
With a unique ability to make skin-baring designs look endlessly classy, Christopher Esber is a staple Australian brand for a reason. The brand’s ready-to-wear pieces are all about the cut-outs, available in the purest of whites, deep sea greens and pastel yellows, helping you nail the holiday colour palette.
Shop here.
Cult Gaia
While Hailey Bieber and Rosie Huntington-Whitely have already made a case for Cult Gaia being a year-round staple brand, there’s no question that it truly shines during vacation season. Short silk dresses in a striking sunset shade and longer maxi pieces that were made for beach sundowners, there’s an endless lineup of holiday-wear to be found.
Shop here.
Anna Quan
Though Anna Quan is best-known for elevated tailoring and knitwear, the brand’s oversized shirts and backless dresses have landed it on endless vacation wish lists. If you’re in need of an elevated aesthetic for waterfront dining and beachside drinks, you’re guaranteed to find it here.
Shop here.
Mirror Palais
Boasting the ultimate cool-girl aesthetic, Mirror Palais is based in downtown New York with made-to-order, sustainable pieces on offer. When Emily Ratajkowski was spotted in one of the brand’s dresses in Italy, it’s standing as a vacation brand was completely solidified. Brightly-coloured two pieces and eye-catching patterned pants are the specialty here.
Shop here.
SIR The Label
If cottagecore and resort wear had a child, it would manifest as SIR The Label. Known for producing minimalistic wardrobe essentials that work year round, it’s the feminine silhouettes and delicate patterns that make these pieces a must-have for holidaying.
Shop here.
Matteau
Designed between Sydney and New York, Matteau has effortlessly nailed the aesthetic of both cities, combining a coastal aesthetic with the chicness of city life. If you’re looking for Hawaii-esque, flowing shirts and breezy cotton skirts, then you’re guaranteed to find them here.
Shop here.
Reformation
Sustainability is in the brand DNA at Reformation, whose vintage-style pieces look like they’ve been plucked from an Italian dreamscape. Billowing sleeves and bold patterned pieces are a staple, with each piece crying out to be worn near the sea on a warm afternoon.
Shop here.
Ciao Lucia
Encouraging you to live la dolce vita, Ciao Lucia is all about the sweet life, especially while on vacation. Versatile dresses in varying lengths are a staple for the brand, as are lightweight pieces that will take up virtually no suitcase space, but have you looking incredibly put-together all summer long.
Shop here.
White Story
Designed and made in Australia, White Story’s muted colour palette makes it easy to build a capsule vacation wardrobe, complete with just a few items that work in tandem to create new looks every time. Our pick? The relaxed suiting collection.
Shop here.
Paris Georgia
Designed in New Zealand, Paris Georgia veers away from seasonal trends, yet still nails the unique holiday brief we so crave. Offering a timeless quality, the brand’s bodysuits compliment the female form and work under everything, from skirts to pants.
Shop here.
This article originally appeared on ELLE Australia.
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