Street Style

Dua Lipa’s Second Puma Collab Is Here

Retro sporty vibes meet rave culture and the brand’s signature playful aesthetic.

by : ELLE Canada- Jul 18th, 2022

Puma

Want to party with Dua Lipa? Well, here’s your chance—sort of.

The global superstar’s latest launch for Flutur, her collab with Puma, is finally here. This time, the capsule collection blends retro sporty vibes with her signature playful aesthetic. “The second drop is inspired by rave culture and old-school rave posters,” the star said in a press release. “That’s where I drew inspiration [from] as well as colourways and how I wanted things to look for this collection.”

For this edition of the collab, Dua Lipa, who is quickly becoming a trendsetting fashion icon, puts her own spin on classic Puma shoes and clothing with bright hues and a fun-loving spirit. The collection is the perfect blend of fashion, athleticwear and nostalgia, and you’ll love it for day looks, night looks and everything in between. The pieces also feature the iridescent butterfly logo the “Levitating” singer designed herself to represent transformation, hope and metamorphosis.

There are three covetable footwear items to choose from in the collection: a leather platform Mayze combat boot, an eye-catching chrome and purple pair of brand-favourite Cell Dome Kings and the black and sky-blue Mayzes with red laces. In Canada, you can grab your own pair from Browns Shoes also available at Browns is Dua’s take on Puma’s versatile Grip Bag.

Puma and Dua Lipa launched their partnership last winter with Flutur’s first drop. Made up of three must-have pieces, the debut collection was inspired by the ’90s and, just like with this most recent capsule, the singer was very hands-on in all stages of design.

Somehow, Dua managed to design an entire collection while on tour (btw, she’s coming to Canada at the end of July, stopping in Montreal on July 25 and Toronto on July 27), but Flutur has played an important role in her shows. Her backup dancers wear the range on stage, and, in fact, many of them even appear in the campaign photographs for the drop.