Kate Moss And Joan Smalls Star in Messika’s Lucky Move Campaign
Parisian jewellery house Messika has tapped supermodels Kate Moss, Joan Smalls and Dutch actress Sylvia Hoeks to star in the campaign for the new Lucky Move collection.
Lucky Move is an update on their signature Move collection, one of the first collections by founder and designer Valérie Messika when the brand launched in 2005. The elegant and modern pieces, which come in yellow, pink and white gold, feature sliding diamonds and became an instant bestseller.
Shot by fashion photographer duo Mert and Marcus, the campaign was inspired by the attitude and glamour of diamonds. Each woman was chosen for their strong personalities and individual style.
“I wanted to create a trio of girls, a gang that would represent women in their diversity and each of whom, whatever their age, would embody a type of beauty,” said Messika in a press release.
The collection is inspired by delicate medallions that act as lucky charms and the strong geometric design of the Move motif. All the pieces can be engraved, and some are also reversible. The collection is available in Canada at Birks (price upon request).
Check out more images from the campaign and behind-the-scenes below.