Malorie Urbanovitch Spring 2015: 5 things you need to know
What’s the best thing about World MasterCard Fashion Week? Meeting up-and-coming
Canadian designers, hands down. And trust me–you need to add this name to your radar for Spring 2015:
Malorie Urbanovitch. I chatted up the Edmonton-based designer (also last year’s winner of the Mercedes-Benz Start-Up competition) post-show at
TFW Spring 2015 to get all the deets behind her Spring 2015 collection. Here, she shares 5 things you need to know about the line to plan next season’s wardrobe accordingly.
Malorie Urbanovitch Spring 2015: The inspiration? "The inspiration is about the type of girl who wears it–she’s carefree and has a certain type of spirit. The clothes are very comfortable,
easy to wear and are all machine washable. You can feel beautiful and still have an easy lifestyle—you’re a busy girl."
Check out my full interview with Malorie Urbanovitch after the jump…
Malorie Urbanovitch Spring 2015: The key piece? "Probably the
microfiber gown. I’ve never done a gown before–it’s my first try at it and it turned out amazing. I’m always drawn to knits because of the way they fit the body and their comfort, so I thought a knit gown would be different."
Malorie Urbanovitch Spring 2015: The colour scheme? "A lot of earthy tones, a lot of bright colours. I know it’s a lot moodier than what you usually see for spring, but I wanted to do something with a bit of attitude, a bit out of the box. The inspiration for the colours is a mood ring with all of those different, very rich colours going into one."
Malorie Urbanovitch Spring 2015: The pulsing music? "When I have a
runway show, I really like creating a mood where people can leave and feel like ‘Oh my gosh, that felt cinematic.’ I wanted something slow and moody with a big impact."
Malorie Urbanovitch Spring 2015: The #1 thing no one knows? "I try not to make it a secret, but all of the knits are made by women who work out of their homes in Europe. I’m trying to revive a cottage industry with this collection and make everything feel like someone’s hands were on it. Everything’s hand done."
OVER TO YOU! Which Malorie Urbanovitch Spring 2015 runway look is your fave?
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