Joe Mimran joins the cast of Dragons’ Den. Photo by Evaan Kheraj.

Joe Mimran moves quickly. The Canadian designer, who
announced earlier this week that he will be stepping down from his namesake label Joe Fresh, is set to join the cast of CBC’s Dragons’ Den in its upcoming 10th season this fall. The reality TV-style show, which features various entrepreneurs pitching their plans to prominent Canadian business moguls, is right up Mimran’s alley: he served as the face of and creative force behind Joe Fresh, and founded Club Monaco and Alfred Sung early in his career.