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Daily buzz: H&M signs contract to dress Olympic athletes
Potential styles created by the H&M design team. Photo courtesy of H&M.
By Sarah Thompson
The Olympic games aren’t just about the competition – they’re also about the fashion. H&M is preparing to expand its sportswear line and dress the Swedish Olympians for the 2014 winter games in Russia and the 2016 games in Rio de Janeiro. The styles will be worn by the Swedish athletes during the opening and clothing ceremonies, in addition to signature ensembles worn in the Olympic village throughout the games. The Olympians will also have a hand in designing the collection, which combines Swedish heritage with sporty outfits for a personalized, functional appeal. The collection will be unveiled in January 2014 and will be available in H&M stores for fans of the Olympic team to purchase during the games. [
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