Designer Ashish Gupta’s clothes were cheery at first glance but the message was one of power and action. His sparkly and colourful looks displayed words like “Nasty Woman,” Unity in Adversity” and “Never Give Up.”
As a response to living in times of fake news, designers Johnny Talbot and Adrian Runhof titled their collection “Lie to Me.” Sprinkled among the brand’s eveningwear assortment were looks printed with the words “Persist” and “Un-President-ed”
Angela Missoni topped off each look in her collection with a Pussy Hat for the show’s finale walk. The hats were also given out to all attendees. When the designer came out for a bow with multiple generations of the Missoni family, she delivered an impassioned speech: “In a time of uncertainty, there is a bond between us that can keep us strong and safe: the bond that unites those that respect the human rights of all. Let’s show the world that the fashion community is united and fearless.”
Tommy Hilfiger’s see-now, buy-now fashion show happened a few days before the start of Fashion Month, and so it was the first to feature models wearing white bandanas—a symbol of unity, solidarity and support started by the Business of Fashion.
Mary-Kate and Ashley Olsen stuck to their signature understated tone for fall 2017, choosing to make a subtle statement with words like “Unity” and “Freedom” stitched in cursive on their crisp white shirts.
Along with their great outdoors-inspired collection, Creatures of Comfort founder Jade Lai produced limited-edition T-shirts printed with the phrase “We are All Human Beings,” which became available immediately on the label’s site.
The models at Gypsy Sport were street cast from the Women’s March and Muslim Ban protests in New York City. "I don't want anyone who is gay, or Muslim, or disabled, or mentally ill, or a veteran, or a drug addict, or a runaway to have to live on the street just because someone's not willing to give them a chance,” said designer Rio Uribe after the show.
Like Jonathan Simkhai, Milly designer Michelle Smith gifted her guests with T-shirts that read “Steinem AF” and “Unbreakable.” In her show notes, the designer called her collection Fractured, During the time I was designing this collection, the world changed dramatically. The elections left me feeling defeated, especially as a woman. I now feel like I have to fight hard for all sorts of rights I once took for granted. I struggled for a while to find the right mood and look for this collection — all while it was right in front of me. Fractured."
Maria Grazia Chiuri’s “We Should All Be Feminists” T-shirts made waves when they debuted last season. This time, Chimamanda Ngozi Adichie, the author who coined that phrase sat in the front row at Dior. White bandanas printed with the statement "Feminist: A person who believes in the social, political, and economic equality of the sexes" were given to all who attended.