Quick, off the top of your head…what would you say is the most used # on Instagram? In Canada specifically? No, it’s not #poutine. Or #iheartjustintrudeau. Or #iheartjustinbieber for that matter either. 

It is, according to official stats from Instagram HQ….drumrolll…

#toronto

Sorry. Turns out the Big Smoke is the centre of the universe. JK!

The runner up, however, is literally heart-warming, because it’s #love. 

Here’s the complete top 10. 

1. #toronto
2. #love
3. #canada
4. #vancouver
5. #instagood
6. #summer
7. #beautiful
8. #travel
9. #nature
10. #art