Hilfiger-ice-blondes-0003Sasha Luss at Tommy Hilfiger—according to her Instagram account, it was one of her top shows. All images courtesy of Imaxtree.com.

Under the blinding hair and makeup lights backstage, the models with bright white blonde hair are like beauty beacons. It seems the Balenciaga Blonde trend is experiencing some aftershocks, and I couldn’t be happier about it.

Sasha Luss’ white-hot colour commands near obnoxious forms of attention. At every backstage show I attended, I watched this Russian beauty get tailed by photographers each time she stood up from a hair or makeup chair. Often, she’d oblige, but after a white she started to develop a frosty reputation. Hey, models need to eat too (and they actually do—they really do). Check out a photo I posted of her on our Instagram account the other day.

Check out more backstage pics from NYFW Spring 2014 after the break…