In light of COVID-19, a number of beauty brands have turned their efforts toward production of sanitizer to combat shortages. Canadian beauty brand Nudestix has teamed up with Sephora to produce and distribute their version – Nudeskin Anti-Bacterial Hand Gel – as of May 19th. The collaboration is part of Sephora’s social impact program, Sephora Stands.
Nudestix, founded by chemical engineer and former M.A.C Cosmetics product developer Jenny Frankel and her two daughters, Taylor and Ally Frankel, is known for its minimal, barely-there stick makeup. True to their brand, the sanitizer is a no-frills hydrating formula – containing 62% pharmaceutical grade ethanol along with glycerin, castor seed oil and green tea extract – at an affordable price.
“The Nudestix team worked quickly to launch anti-bacterial gels after the global crisis made finding these products virtually impossible,” says Jenny Frankel. “To me, it was unacceptable that protective equipment as essential as hand sanitizer was not available to those on the front lines, at-risk communities and the masses. I immediately went to work with our team to develop a product that was premium, effective and affordable ensuring Canadians had access to the products they need to stay safe.”
All sales proceeds from the sanitizer will be donated to the Canadian Red Cross Emergencies and COVID-19 Response Fund. Along with this, the brand is donating 10,000 units of the sanitizer to the Canadian Red Cross and another 20,000 units internationally to support health and beauty retail front liners.
For now, the nearly-sold-out formula is available on the Sephora Canada website. You can expect to find the product on store shelves pending the opening of Sephora retail locations.
For the latest in fashion, beauty and culture, sign up to receive ELLE's daily newsletter.