You probably know Skai Jackson from her role as Zuri Ross on hit Disney Channel sitcoms Jessie and Bunk’d, but these days, the 21-year-old is busy showing the world a whole other side of herself. The author, activist and actor has not only recently wrapped two upcoming film projects—thriller The Man in the White Van and action thriller Sheroes—but also just been announced as the face of Cacharel’s fragrance line Yes I Am. “This has been a goal of mine for a very long time,” Jackson shares via Zoom from Los Angeles. Representing the collection of playful yet empowering scents (the original Yes I Am as well as Yes I Am Glorious, Yes I Am Delicious and the soon-to-be-launched Yes I Am Bloom Up!), Jackson identifies with the French fragrance house’s values. “There are so many things that drew me to Cacharel—not just the brand itself but everything it stands for and its work behind the scenes with bringing young girls together,” she says. A prominent voice for Gen-Z, Jackson sees her new beauty gig as another way to connect with and inspire her growing audience and to show them that they can do anything they put their minds to. “I’m so excited about this partnership,” she says. “I can’t even really put [my feelings] into words.”

ON HER FAVOURITE CACHAREL SCENTS

“I really like the original scent—it has a spicy note to it. I love wearing it when I go out with friends or even just when I’m fresh out of the shower. I like Glorious as well—it has more of a peachy, fruity aspect to it. I wear it when I go out during the day.”

ON HER PERFUME HACK

“I like to put on a body cream first because I feel like it makes my perfume last a little bit longer. Then I apply it on my wrists, on my neck and behind my knees.”

ON HER DESERT-ISLAND MAKEUP ESSENTIAL

“I can’t live without my NYX eyebrow gel—the one that comes in a clear and pink tube. I love it. I’ve bought so many high-end brow gels because I have really curly eyebrows, and nothing lasts on them except this one.” 

ON HOW SHE STAYS FOCUSED AND MOTIVATED

“I write positive affirmations in my journal—about what I see for myself in the next five years and what I want to accomplish in life—and then speak them into existence as if they are already true. Sometimes my friends and I will make mood boards or vision boards just to get our spirits [aligned].”

ON HER CAREER DECISIONS

“I’ve navigated things by having the best team on my side and [letting them] know everything I want to do and what my goals are and being [upfront] with them. Having that support system has played a huge role. And also by being strategic about [my choices] and not doing something just [for the sake of doing] it.”

ON WHAT SHE DOES FOR SELF-CARE

“I like getting facials and massages, but my favourite thing in the world to do is [get a treatment from] my chiropractor. I know that might sound strange, but it relaxes me so much. I go to him once a week, and he’s the best.”

ON HER ADVICE FOR YOUNG PEOPLE IN THE AGE OF SOCIAL MEDIA

“Use social media to your advantage. It doesn’t matter whether you have a million followers or 500 or 20. Your voice still counts. [Don’t be] afraid to speak up. I try to encourage my fans to speak up in the right way—in a positive way. It’s all about using the platforms you have.” 

Read more:
Timothée Chalamet Is the New Ambassador of Bleu de CHANEL’s Fragrance
Hunter Schafer Is the New Face of Mugler’s Angel Elixir Fragrance
Dua Lipa’s Star Power Keeps Rising