Montreal, May 25th, 2021 – Following the release of the latest Vividata* study results, KO Media is proud to confirm that despite the impacts of the pandemic, its brands have managed thrive, registering an average readership growth of 9 percent over the past year.

“The magazine industry, like many others, has not been immune to the pandemic. This past year has seen its fair share of challenges, but our teams have worked hard to create local, relevant and quality content, and they have adapted to continue meeting readers where they are.” – Sophie Banford, KO Média general director and publisher.

Unsurprisingly, digital platforms were the main focus this year. However, ELLE Québechas accomplished an astonishing feat by showing a 15 percent increase in its print readership. It is the only magazine in Quebec, all categories combined, to have experienced an increase in its print readership over the past year. The magazine, which increasingly stands out thanks to its intelligent, inclusive, positive, inspiring and entertaining content, has also seen an impressive 46 percent increase in its digital readership, the largest growth in its category. The magazine now reaches 685,000 readers every month across all platforms, an increase of 18 percent.

Its English-language counterpart, ELLE Canada, also experienced a remarkable 35 percent increase in digital readership. The magazine continues to reach nearly 2.3 million readers every month across all platforms, 182,000 more than its largest competitor.

ELLE Québec and ELLE Canada, the country’s fashion, beauty, culture and society references, remain Canada’s most widely read brands in their category, with nearly 3 million monthly readers from coast to coast.

Meanwhile, KO Media’s flagship brand VÉRO, has seen its multiplatform readership increase by 12 percent, now reaching more than 780,000 passionate readers every month. Quebec’s favourite women’s magazine, whose mission is to help its readers feel good about themselves, live in the moment and enjoy life to the fullest, continues to stand thanks to its digital platforms with an impressive 46 percent increase in readership.

*Source: Vividata Spring 2021 Study, Canada Total, 14+ / Variation Vividata Spring 2020 Study, Canada Total, 14+

About the Group KO
The Group KO is made up of Productions KOTV, Productions KO Scène, KO 24, KO Média and KO Éditions. Run by the screenwriter-humourist-comedian-producer Louis Morissette, the group is motivated by the desire to tell stories that captivate the public, and to do so by mastering each creative aspect that goes into doing that. Whether it’s television shows, performances, films or magazines, the mission of the group is very simple: conquer the world, and then entertain them. In an industry full of possibilities, the KO Group sees opportunities and takes them.