Roots Launches Collection to Protect Canadian Wildlife

Apr 09 2019 by
Categories : Trends

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The beaver—Canada’s official mascot and hero of the iconic Roots logo—is the star of the brand’s latest collection, along with the grizzly bear and loon. The three animals appear on the line of limited edition tees which feature archival illustrations created for the brand by noted Canadian artist and designer Heather Cooper in the ’80s. In celebration of the country’s wildlife and to ensure that it continues to thrive, all the profits from the shirts will go to the Nature Conservancy of Canada, a national land conservation organization. The collection is available now until Earth Day on April 22 in select Roots stores across Canada and online.

 

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Categories: Trends