YouTube star Lilly Singh, a.k.a. IISuperwomanII, is collaborating with Ardene on a Canadian-exclusive capsule collection set to launch on August 27. Previously, Ardene has collaborated with Kendall and Kylie Jenner, model Kate Moss’ younger sister Lottie Moss, and YouTubers Adelaine Morin and LaurDIY, among others.
Lilly x Ardene is built on Singh’s signature catchphrases like “Hustle Harder” and “Team Super,” which appear on graphic t-shirts. Other clothing and accessories include sweatshirts, hoodies, joggers, a black cap and a backpack. The “Team Super Ring,” a replica of Singh’s own ring will also be available. Prices for the collection range from $16.90 to $39.90.
With over 14 million YouTube subscribers and nearly 9 million Instagram followers, the Canadian (who hails from Scarborough, Ont.) became a household name with her comedic and inspirational videos. This fall, she’ll make her television debut as the host of her own late-night show, A Little Late with Lilly Singh on NBC.
“We are so proud to support inspirational women and offer our customers a way to connect with authentic female role models,” said Ardene COO, Mark Dervishian in a statement. “And as a longstanding Canadian business whose aim is to offer customers a way to express themselves, we can say with confidence that our partnership with Lilly is the perfect fit.”
To celebrate the collaboration, fans are invited to a meet-and-greet with Singh at Bramalea City Centre on September 7 (lineup opens at 10:00 a.m., spaces are limited and given out on a first-come, first-served basis), where they can also shop the Lilly x Ardene collection.
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