Bella Hadid is putting the spotlight on a new, fashion-forward label you’re about to be obsessed with. I Am Gia is a curated collection of statement pieces inspired by underground fashion movements. 



GIA | @taylorlashae in the taipan crop abs jagger skirt online now #IAMGIA shot by @gadirrajab

A post shared by I.AM.GIA ( on


The brand has been quite mysterious about its designer – a link on their website that says “Who is Gia?” gives only the answer “You’ll never know.” Regardless of who the elusive mastermind is, they have won over the A-list. 

Bella has worn a few of the label’s pieces, spotted here in the brand’s “Cobain” pant. 




 She also brought major ‘90s grunge vibes in the “Keidis” top and “Tyler” denim skirt.




And here’s the really good news: the pieces are super affordable. You can shop for I Am Gia‘s latest looks online – it’ll be like sharing closets with Bella.