It takes a special piece to enter our collective style consciousness. It has to have an unmistakable shape, sumptuous fabric and an ability to suit every wearer in such a way that the piece distinctly becomes their own. It’s this kind of sartorial alchemy that propelled Max Mara’s Teddy Bear coat to its enduring standout status.

First crafted by the luxury Italian house in the 1980s, the plush style has earned universal praise for a now classic design that’s steeped in sophistication: The perfectly oversized fit results in a divine shape on the body, drop sleeves add a relaxed drape effect and tone-on-tone piping offers a touch of downtown-inspired detail. Outerwear has never looked so elegant. It’s why you’ll find the Teddy Bear coat—and similarly iconic styles from Max Mara like the Manuela and 101801 coats—draped over the shoulders of top models, celebrities and the street-style set alike.

Now, in celebration of the everlasting Teddy Bear coats, Max Mara has reimagined the silhouettes in brilliant colour—think buttery yellow, electric coral and spirited turquoise—ideal for vivacious winter layering. A bevy of limited-edition accessories inspired by the original are also ripe for the matching, including cozy toques, silk gloves and a special crystal-studded Teddy Bear brooch.

Spending on a piece that transcends the concept of trends is the ultimate way to treat yourself. With countless winter seasons ahead—and, therefore, innumerable opportunities to sport something you look and feel good in—it’s the kind of investment that will forever enhance your wardrobe.


1. Max Mara Teddy Bear Coat in Camel, $4,290,

The original, the catalyst, the one and only Teddy Bear coat. Owning this seminal piece means you’ll always be cloaked in sophistication.

2. Max Mara Teddy Bear Coat in Cornflower Blue, $3,790,

A striking bucolic blue defines this tailored take on the icon. Consider this straight-from-the-runway coat your go-to for the city streets.

3. Max Mara Camel and Silk Coat, $1,575,

Created with extra-wide sleeves and ultra-soft fabric, this clean-lined cape is a polished outerwear alternative.

4. Max Mara 101801 Coat in Ultramarine, $4,650,

A classic silhouette in a moody navy hue—complete with kimono sleeves and double-breasted fasteners.

5. Max Mara Manuela Coat in Red, $3,490,

This refined coat, featuring a wide-lapel collar, belted closure and an apple-red shade, is a favourite of both royals and celebs.


Max Mara Crystal and Pearl Brooch, $145,


Max Mara Reversible Leather Shopper Bag, $1,442,


Max Mara Camel and Silk Band, $185,


Max Mara Mink and Fox Hat in Light Grey, $365,