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The Iconic Winter Coat That’s Beloved by the Fashion Set

Consider Max Mara’s Teddy Bear coat the ultimate in outerwear.

by : ELLECanada.com- Dec 17th, 2019

It takes a special piece to enter our collective style consciousness. It has to have an unmistakable shape, sumptuous fabric and an ability to suit every wearer in such a way that the piece distinctly becomes their own. It’s this kind of sartorial alchemy that propelled Max Mara’s Teddy Bear coat to its enduring standout status.

First crafted by the luxury Italian house in the 1980s, the plush style has earned universal praise for a now classic design that’s steeped in sophistication: The perfectly oversized fit results in a divine shape on the body, drop sleeves add a relaxed drape effect and tone-on-tone piping offers a touch of downtown-inspired detail. Outerwear has never looked so elegant. It’s why you’ll find the Teddy Bear coat—and similarly iconic styles from Max Mara like the Manuela and 101801 coats—draped over the shoulders of top models, celebrities and the street-style set alike.

Now, in celebration of the everlasting Teddy Bear coats, Max Mara has reimagined the silhouettes in brilliant colour—think buttery yellow, electric coral and spirited turquoise—ideal for vivacious winter layering. A bevy of limited-edition accessories inspired by the original are also ripe for the matching, including cozy toques, silk gloves and a special crystal-studded Teddy Bear brooch.

Spending on a piece that transcends the concept of trends is the ultimate way to treat yourself. With countless winter seasons ahead—and, therefore, innumerable opportunities to sport something you look and feel good in—it’s the kind of investment that will forever enhance your wardrobe.