Last season, Gigi Hadid’s first collab for Tommy Hilfiger during New York Fashion Week brought Taylor Swift out of hiding and turned the runway into a pier. This time the show is headed to Los Angeles. The brand will stage another see-now buy-now show on February 8th, and all the pieces (including the TommyxGigi capsule) will be available immediately for purchase.
The latest collection trades West Cost prep for laid-back California-cool. Uplifting slogans like “Better Together” and “Keep Loving” appear on polos, tees and bombers. Some of the items in the collab were even selected by consumers. Last year, Tommy Hilfiger held a 10 day vote, and most popular pieces chosen by the public (a bomber, hoodie, a polo and a pair of denim) were customized with patches by influencers Naomi Davis, Camille Charrière and Eleanor Calder. Credit cards at the ready!
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