How fitting that in a season which celebrates chunky, enveloping sweaters and a rainbow of denim washes (plus loads of maple-coated everything), J. Crew —a retailer that epitomizes fall chic—is opening two new Toronto outposts. On the occasion of the American brand’s one-year anniversary in Canada, J. Crew welcomes new stores at the Toronto Eaton Centre and Fairview Mall, both of which are ripe for picking up pieces from its latest women’s (and men’s) fall 2012 collection. Bonus? The complimentary personal stylist services.

We chatted with Tom Mora, head of women’s design at J. Crew , about fall fashion, trends, and the five
pieces every woman needs this season.

What’s the biggest mistake women make with transitioning from summer to fall fashion?

“It’s easy to fall into the trend trap. Spend most of your money on the classics that you’ll have for years to come and you won’t get sick of them within three months. Then pick a few pieces every season that are on-trend for fun.”

What fabrics will we be seeing a lot of for Fall 2012?

“Our Italian cashmere sweaters are great and we offer them in vibrant colours! Also our new double-cloth coats are amazing.”

What’s a must-try style for Fall 2012?

“A looser-fitting cashmere sweater with a toothpick or matchstick jean.”

Why do you think we’re so inclined to switch up our wardrobe this time of year?

“The change of the season, the days getting shorter—it makes you think differently as the temperature drops. “

Fall 2012: Top fall fashion ad campaigns this season

For more about J. Crew and Tom’s stylish picks for must-have pieces for your Fall 2012 wardrobe, read on to the next page…
Quick! Name the easiest way create a personalized fall look.

“Try to embrace and experiment with colour, whether head to toe or with a new shoe or
lipstick. Or try dressing in a pattern—if done well, it looks great!”

The top 5 pieces that every woman should own for Fall 2012?

1. A well-made blazer.

2. Coloured denim.

3. A coloured
leather bag.

4. A chambray shirt.

5. Cashmere in array of gorgeous colours.

How would you define the signature Canadian woman’s style?

“I had the pleasure of visiting Canada twice this year – once for the opening of our Robson Street Shop in Vancouver and for an event in Toronto. I met so many chic women who understand style and quality and love clothes. It’s a perfect fit! Casual, easy and chic.”

Read more:

Top five coats and jackets this season

Fall 2012: The colour block fashion trend

Fashion trends: Top 10 fall boots under $300