EDIT this

Aug 26 2010 by
Categories : Fashion

Jeanne Beker makes her personal edits public

By Phoenix Tarampi

Last night, Canadian fashion icon Jeanne Beker hosted an intimate afternoon event at The Bay in downtown Toronto. In a small, brightly lit room overlooking Queen Street, Beker presented her new EDIT by Jeanne Beker line. The event featured complete outfits styled by Beker and a rack of other select pieces, allowing viewers to explore, feel, and try out styles on their own.
Toronto-born Beker welcomed web editors and local bloggers with open arms, posed for photos and styled outfits while sitting for on-the-spot interviews with local media.

The main themes of EDIT include the ability to tailor the hottest fall pieces to your own liking. However, to edit is to pay excellent attention to detail, and make changes to best represent you. Beker has empowered women today to do just this with some of the simplest closet must-haves, like the boyfriend jacket with its ruched sleeves or the dark-charcoal-but-really-black cape-jacket (that also, happily, comes in camel).This allows you, the classic and fashionable women, to edit your looks with even more detailed choices.

The capsule collection consists of 25 editable pieces and will launch at The Bay across Canada in September, with prices ranging from $79.99 to $195.

Categories: Fashion