A still from Fashions Fade by Ben Reyes.

Last night at a special screening at the Whistler Film Festival, we proudly announced the winner of the first-ever ELLE Canada Fashion Film Competition: "Fashion Fades" by Ben Reyes.

As one of our judges, Robert Ott, the chair of the School of Fashion at Ryerson University, put it: "Ben was able to explore a surprisingly succinct yet complex narrative around romance, class, style and urbanism."

WATCH NOW: Fashions Fade by Benjamin Reyes

Fellow judge Noreen Flanagan—and editor-in-chief of ELLE Canada—concurred. "I was impressed that Ben could tell such a charming—and universal–story in two minutes or less. Who doesn’t want to be noticed by the object of his or her fancy? And, everyone (even a sweet busker boy) appreciates the role of fashion in making that happen."