This year, a lot has changed about the way we live, such as how much time we’re spending at home (many of us are now in a long-term relationship with a couch) and our more-important-than-ever connection with our clothing (those ultra-comfy but work-appropriate sweats have to look their absolute best). Something that hasn’t changed? The way our laundry appliances can have a hand in extending – or abbreviating – the life of our garments, a fact that looms as we look to create more sustainable habits.

Getting the laundry done quickly, efficiently and without a potentially garment-spoiling misstep isn’t always a reality. In fact, a recent survey shows that 34 percent of Canadians don’t know how to properly read fabric-care labels. Between the complicated symbols and what-does-this-button-do setting controls, it’s no surprise that two in 10 Canadians^* say that someone in their household has ruined a piece of clothing by laundering it incorrectly. (Shrunken sweaters, slackened collars, stubborn stains – yup, we’ve all been there.)

Enter the new LG AI Front Load ThinQ^® Washer and Dryer, a chic, techy duo that takes the guesswork out of laundry. Enhanced with innovative artificial intelligence and ultra-intuitive control settings, these time-saving appliances ensure gentle but effective fabric care from start to finish.

The LG AI Front Load ThinQ^® laundry pair was developed with extensive settings and functions designed to eliminate future laundry follies and make your chore list that much easier to conquer. Once you select a wash cycle, AI technology kicks in, sensing the fabric weight and softness so it can fully optimize the wash pattern for superior performance. You can also take advantage of the ezDispense^™ feature, which automatically distributes a custom amount of liquid detergent and fabric softener throughout the cycle based on the load size, so you’re never wasting unnecessary cleaning products. As an added housework-trimming bonus, the washer stores detergent for up to 18 loads of laundry, meaning you won’t have to refill every time. Talk about smart: It can even connect to Amazon Alexa and Google through LG’s ThinQ^® mobile app to send notifications when the detergent is running low. (Looking at you, three-load Sundays.) And for those tackling mountains of laundry on the regular, turn to the LG TWINWash^™, a convenient pedestal washer that can be installed below the front-load washer, allowing you to do two loads at the same time.

The LG AI Front Load ThinQ^® Dryer is souped up with clever upgrades too. Take Smart Pairing^™, for instance: This feature automatically selects a compatible drying cycle through the ThinQ^® mobile app. Got a last-minute Zoom meeting? Pop in your go-to blouse on the TurboSteam^™ setting, and in just 10 minutes it’s fully refreshed and wrinkle-reduced.

The AI technology built into the LG AI Front Load ThinQ^® laundry team truly delivers an optimized laundry experience, helping to prolong the life of your wardrobe by 15 percent^*. It’s just another (simple) way you can care for the clothing pieces you want to preserve while doing your part to reduce fashion waste. Now how easy is that?

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^*Based on an independent omnibus survey by Leger of more than 1,500 Canadian respondents between June 19 and 21, 2020, using Leger’s online panel. Leger’s online panel has approximately 400,000 members nationally and a retention rate of 90 percent. The margin of error for this study was +/-2.5 percent, 19 times out of 20.

^*Based on 8-12lb. loads. Always use HE (high-efficiency) detergent with this washer.

^*Based on independent testing by Intertek comparing LG models WM4500HBA and WM3900HWA in a normal cycle with 8lb of clothing. Results may differ depending on load composition and environmental factors.