Now moms can affordably go all-natural.

By Phoenix Tarampi, Photographs courtesy of Johnson’s Natural Baby
In the sticky-damp heat of a June morning in Toronto, Johnson’s Naturals gathered at
True Restaurant – where organic food is the name of the game – to announce the launch of their new
Jonhson’s Natural baby line, which will be available in late July. This is the first natural line of baby products that is both affordable (price range from $4.96 to $8.69) and accessible. According to Johnson’s research, 30 per cent of new moms are what we call “natural moms,” who do what they can to go the extra mile for organic, healthy baby care items. However, since some products are so expensive, only about 3 per cent of these moms can actually afford that lifestyle. And since we’re not all

Nicole Richie, Johnson’s is filling that gap.