Ask any beauty and they’ll tell you that the no-makeup makeup look is only as good as the skin underneath it. Working with a dull, dehydrated complexion? You’ll have a hard time achieving that same glowy effect. This is why Minéral 89 is the ideal “step 0” in all makeup routines.

This daily hydration booster—also the number one serum in Canada (no big deal!)— delivers an instant surge of long-lasting moisture. Thanks to its high concentration of Vichy volcanic mineralizing water “boosted” with hyaluronic acid, it’s a holy grail for hydration. The booster is also credited as being suitable for even the most sensitive skin, thanks to its simple 13-ingredient formula that is hypoallergenic, fragrance-free and recognized by the Canadian Dermatology Association.

The booster also protects from all those age-accelerating elements—stress, fatigue and pollution included—that we encounter on the regular. With its lightweight and fast-absorbing texture, it reveals a luminous, healthy-looking glow that makes it ideal for your “step 0” before any makeup routine. If it sounds like a do-it-all product with limitless potential, that’s because it is.


Théo Dupuis-Carbonneau, ELLE Canada’s beauty director, explains how she achieves her radiant look. After a thorough cleanse, she generously applies Minéral 89 booster onto her face, neck and décolleté. She then gently taps Minéral 89 Eyes onto her eye contours.

“I always start with Vichy’s Minéral 89 booster because it plumps and deeply hydrates my skin,” she says. The result? A fortified skin barrier (+71%) and an instant boost in hydration (+41%)—all in one easy step. She complements this with her favourite lightweight beauty products to achieve her glowy, natural-looking no-makeup makeup look.

Head to ELLE Canada’s TikTok page to take on the No-Makeup Makeup Challenge with
Vichy Minéral 89. #Step0Vichy

@ellecanada We’re now on TikTok! To celebrate the launch, we’re proud to partner with @vichylaboratoires and their famous Minéral 89 booster – say hello to the #Step0Vichy ♬ son original – ELLE CANADA